General Manager

Saint Paul, MN
Full Time
Senior Manager/Supervisor

For over 45 years, Wedding Shoppe has been helping couples find their dream wedding attire. As industry leaders, we are deeply committed to our customers, with exceptional customer service being the heart and soul of the company. Join our close-knit team at the Wedding Shoppe, where every team member is vital in creating an extraordinary experience for our couples!

At Wedding Shoppe, we empower employees to create happiness. Whether it’s helping customers find the perfect wedding dress or pursuing their ideal career, we are dedicated to making dreams come true. With a strong presence in the wedding market and a commitment to outstanding customer service, we strive to create a supportive and rewarding environment for everyone.

Position Summary:
The Wedding Shoppe General Manager (GM) leads all store operations to deliver a customer-centric experience for one of the most important moments in our clients' lives. This role oversees both in-store and select online sales experiences, with a primary goal of achieving and surpassing sales, profitability, and customer satisfaction objectives. Focused on fostering a supportive workplace culture, the GM ensures alignment with the company's values, encourages employee engagement, and drives cross-department collaboration through data-informed decisions and adherence to EOS principles and processes.


Key Responsibilities:

1. Sales Strategy and Growth

  • Sales Strategy Development: Design and implement a comprehensive sales strategy focused on driving appointments, enhancing in-store experiences, and establishing a follow-up process to support cross-department sales.
  • Cross-Functional Collaboration: Partner closely with Marketing to align on promotions and engagement strategies that foster a steady appointment flow and optimize the customer journey.
  • Product Management Coordination: Collaborate with Product Managers to select high-demand, high-margin products based on customer feedback and market trends, ensuring the product lineup meets customer expectations and drives sales.

2. Customer-Centric Leadership

  • Customer Experience Focus: Lead initiatives that place customer satisfaction at the forefront, recognizing the significance of each client’s experience from the initial appointment to the final purchase.
  • Feedback Integration: Collect and analyze customer feedback regularly to implement continuous improvements in customer service and product offerings.
  • Cross-Department Sales Initiatives: Oversee a follow-up process that encourages bridal clients to return for related products, such as bridesmaid dresses, tuxedo rentals, and mother’s attire, maximizing customer lifetime value.

3. Employee Engagement and Culture

  • Culture Building: Foster an inclusive, positive work environment that prioritizes employee engagement, collaboration, and growth, recognizing that employee happiness contributes directly to customer satisfaction.
  • Team Development: Provide ongoing training, mentorship, and support for department managers and their teams, ensuring each team member understands their role in enhancing the customer experience.
  • Hiring and Onboarding: Support hiring efforts and collaborate with department managers to ensure effective onboarding and training of new team members.

4. Data-Driven Decision Making

  • KPI Tracking and Analysis: Utilize sales data, customer feedback, and operational KPIs to inform decisions, refine strategies, and ensure responsiveness to customer needs and market trends.
  • Performance Optimization: Track KPIs, including closing rates, average order values, and cross-sell success, and work with teams to drive continuous improvement.
  • Financial Reporting: Ensure data-driven insights are reflected in financial reporting and scorecards, contributing to alignment with company goals.

5. Budget Creation & Financial Management

  • Budget Oversight: Partner with the CFO to develop, manage, and monitor department budgets in alignment with company profitability goals, addressing any discrepancies as needed.
  • Cost Control and Efficiency: Identify opportunities to optimize inventory, reduce costs, and streamline operations, balancing financial efficiency with high standards of customer service.
  • Long-Term Value Creation: Implement strategies that enhance long-term value, including efficient processes and automation to increase enterprise value and cash flow.

6. Operations and Process Improvement

  • EOS and Meeting Leadership: Lead weekly Level 10 (L10) meetings, sales meetings, and ensure effective integration of EOS processes within the store.
  • Continuous Improvement: Regularly assess store operations and customer service practices, implementing enhancements to improve efficiency and customer satisfaction.
  • Process Adherence and Improvement: Maintain and refine store processes, fostering a culture of operational excellence and innovation.

Performance Indicators:

  • Sales and Profit Metrics: Meet and exceed goals for sales, gross profit, and contribution margin.
  • Customer Satisfaction: Track and respond to feedback, aiming for high customer satisfaction and repeat business.
  • Employee Engagement and Retention: Build a positive work environment reflected in retention rates and team morale.
  • Operational Efficiency: Maintain and improve store processes for optimized productivity.

Qualifications:

  • Experience: Proven background in retail or sales management, ideally in a high-impact, customer-focused setting.
  • Skills: Strong leadership, communication, and organizational abilities with a focus on driving sales, fostering a positive team culture, and making data-driven decisions.
  • Knowledge: Familiarity with EOS, project management tools, and CRM systems is advantageous.

If this position aligns with your interests, we'd love to hear from you! Please submit your application with a personalized cover letter explaining why you're an ideal fit for this role, what excites you about joining our team, and why the Wedding Shoppe is the perfect place for you to develop your career in the wedding industry. 

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